Brandon Farrell
EVP / Chief Operating Officer
Brandon has over twenty-nine years of experience in the commercial real estate industry focusing on commercial development, leasing, and retail site selection. Since joining Hall Equities Group in 2004, Brandon’s primary responsibility has been identifying and executing new business opportunities, including prospective development and leasing opportunities, repositioning of existing assets, and marketing strategy for the commercial portfolio. He has also been responsible for the overall supervision and management of the leasing responsibilities for the company’s commercial real estate portfolio, which consists of retail, office, and industrial properties.
In 2015, Brandon shifted from his role in traditional commercial leasing and development to focus on a new sports related development project, Shadelands SportsMall, and a new soccer training concept, COPA Soccer Training Center. In the following years both concepts have grown into affiliated, but separate, business ventures leading to the formation of new companies COPA Innovation Laboratories and Global SportsMall Realty. At COPA Innovation Laboratories, Brandon has participated in the birth of an emerging diversified sports and technology business with multiple business lines which synergistically reinforce each other. The different business lines include COPA Business Systems, COPA Tech, COPA Productions and COPA Soccer Training Center. In addition to roles in the formation of the COPA businesses, Brandon has been responsible for negotiating and securing partnership, distribution, and collaboration agreements with sports technology companies in Germany, Austria and England.
Brandon assumed the role of Executive Vice President/Chief Operating Officer in 2021 and is responsible for corporate performance and overall supervision and management of real estate activities and related personnel for the company, including investments, dispositions, leasing, development projects, construction, design, and property management.
Education/Certification/Professional Organizations:
In 2015, Brandon shifted from his role in traditional commercial leasing and development to focus on a new sports related development project, Shadelands SportsMall, and a new soccer training concept, COPA Soccer Training Center. In the following years both concepts have grown into affiliated, but separate, business ventures leading to the formation of new companies COPA Innovation Laboratories and Global SportsMall Realty. At COPA Innovation Laboratories, Brandon has participated in the birth of an emerging diversified sports and technology business with multiple business lines which synergistically reinforce each other. The different business lines include COPA Business Systems, COPA Tech, COPA Productions and COPA Soccer Training Center. In addition to roles in the formation of the COPA businesses, Brandon has been responsible for negotiating and securing partnership, distribution, and collaboration agreements with sports technology companies in Germany, Austria and England.
Brandon assumed the role of Executive Vice President/Chief Operating Officer in 2021 and is responsible for corporate performance and overall supervision and management of real estate activities and related personnel for the company, including investments, dispositions, leasing, development projects, construction, design, and property management.
Education/Certification/Professional Organizations:
- San Francisco State University, Bachelor’s Degree in Land Use Planning
- Former President of San Ramon American Little League, Head Coach for over 30 different youth teams in soccer, basketball, and baseball over the past 15 years in the San Ramon Valley
- Member of: International Council of Shopping Centers (ICSC), United Soccer Coaches.